INSIGHTS
Written notes on the work, as they are published.
Practical notes on websites, automation, AI customer experience, search and digital engineering.
6 categories plannedNo placeholder posts
Practical resources are being prepared
Until the first article is ready, the categories below take you to the service and product pages that already answer these questions.
Categories
What each category covers
Each category links to the service or product page that already answers the practical question, while the first resources are prepared.
Websites
What makes a business website earn its cost: structure, speed and clarity.
- When improving a site beats rebuilding it
- Why most business sites are slow on mobile data
- Writing pages around the question a visitor actually has
- What an enquiry form should collect, and what it should not
Automation
Where manual work accumulates, and which handoffs are worth removing first.
- Mapping a workflow before automating any part of it
- The handoffs that cost the most and are noticed the least
- Connecting tools you already pay for instead of replacing them
- When a spreadsheet has quietly become a system
AI Customer Experience
Where AI belongs in a customer conversation, and where it does not.
- What an AI receptionist should never answer
- Designing the handover to a person
- Capturing details in a conversation instead of a form
- Measuring whether it actually reduced missed enquiries
SEO & AEO
Being found by search engines and by answer engines, which increasingly reward different things.
- Writing a page that an answer engine can quote
- Local search for businesses with one location
- Why page speed is a ranking problem and a conversion problem
- Structured data that is honest and therefore useful
Digital Engineering
Architecture, design systems, performance and accessibility: what decides how fast a team can change its own product.
- Design tokens that survive a redesign
- Measuring performance before optimising anything
- Accessibility as a build practice rather than an audit response
- Why rewrites are usually the most expensive option
Business Systems
Enquiries, follow-up, delivery and records, in a business growing faster than its tools.
- Choosing what to fix first when everything is manual
- Custom software versus another subscription
- Keeping one record of a customer across several tools
- What to measure when the goal is less manual work
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